Welcome to my site—I’m Brian La Monica, a commercial strategy executive with a career rooted in revenue management and expanded across pricing, sales, and marketing. After more than 20 years leading teams to drive top-line growth, I recognized an opportunity: to build on what I do best—make companies money—by learning the technical tools shaping the future of business. So I made a decision I’d thought about for years: I went back to school full-time to earn my MS in Data Analytics.

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I often joke with my uncles, “If I knew then what I know now…”—but in this case, I’m doing something about it. I’ve approached this transition like any strategic rollout: structured, intentional, and value-focused. My goal is to evolve from decision influencer to Revenue Architect—someone who not only understands the levers of commercial success, but can now build the tools that power them. Programming, like strategy, often begins by picking a place to start—and letting curiosity guide the path forward.

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As I build this portfolio, I’m deliberately crossing industries and use cases—exploring domains like hospitality, healthcare, and even music analysis—to develop a data-agnostic mindset. Whether the task is pricing intelligence, unstructured sentiment extraction, or machine learning classification, the principle stays the same: let the data speak, and respond with smart, scalable solutions. To support that, I’m working with tools like R, Python, Power BI, Azure, Snowflake, GitHub, Databricks and Crawlbase—building not just models, but modern analytics pipelines designed for real-world complexity.

If you’ve found me through LinkedIn or GitHub—welcome. I invite you to explore, connect, or follow along as this next chapter continues to unfold.